SoSo, West Palm Beach
SoSo luxury and waterfront homes.
SoSo, short for South of Southern, is the south end of West Palm Beach: the streets below Southern Boulevard, with South Flagler Drive along the Lake Worth Lagoon. Every figure on this page comes from the Beaches MLS, for the 12 months to November 12, 2026.
- 119House sales
- $1.84MMedian price
- $983Median per sq ft
- 41Homes for sale
- $18.3MHighest sale
Closed single-family home sales in the South End neighborhood of West Palm Beach (SoSo), November 12, 2025 to November 12, 2026, and homes for sale on November 12, 2026. Beaches MLS data via Coldwell Banker Home Platform, pulled November 12, 2026; each sale is counted once.
The neighborhood
South of Southern, on the lagoon.
SoSo, short for South of Southern, is the common name for the south end of West Palm Beach, the neighborhoods south of Southern Boulevard. South Flagler Drive runs along the Lake Worth Lagoon on its eastern side. Home Platform maps the area as one neighborhood, South End, and every sale counted here is in ZIP code 33405.
It is a far larger market than the historic districts to its north: 119 houses closed in the last 12 months, against 11 in El Cid and 18 in Historic Southland Park. The median house sold for $1,840,000, in 34 days.
The top of the market is South Flagler Drive. Five houses sold there, from $8,000,000 to $18,250,000, and the three for sale on November 12, 2026 were asking a median of $19,750,000. Four of the 119 sales are marked waterfront in the MLS.
Market, last 12 months
Single-family homes, by the numbers.
Of the 119 houses sold in the last 12 months, 19 closed below $1 million, 45 from $1 million to just under $2 million, 36 from $2 million to just under $5 million and 19 for $5 million or more. Five closed for $10 million or more.
| Single-family homes | SoSo |
|---|---|
| Closed sales | 119 |
| Median sale price | $1,840,000 |
| Median price per sq ft | $983 |
| Median days on market | 34 |
| Sales at $1 million or more | 100 |
| Sales at $3 million or more | 40 |
| Sales at $5 million or more | 19 |
| Sales at $10 million or more | 5 |
| Highest sale | $18,250,000 |
| Sales marked waterfront in the MLS | 4 |
| Median price, sales marked waterfront | $11,750,000 |
| Homes on the market, November 12, 2026 | 41 |
| Median asking price | $5,750,000 |
Source: Beaches MLS data via Coldwell Banker Home Platform, pulled November 12, 2026. Closed sales are those with a closing date from November 12, 2025 to November 12, 2026; homes on the market are active listings on November 12, 2026. Area: the South End neighborhood of West Palm Beach as Home Platform maps it, the area commonly called SoSo; figures for nearby neighborhoods and for the city come from the same pull for the city of West Palm Beach. Property type Single Family as Home Platform classifies it. Records from other sources and records without a closing price are left out. Medians are calculated from those sales, each counted once. Information is deemed reliable but not guaranteed.
SoSo and its neighbors
SoSo next to the neighborhoods north of it.
The same 12 months of closed single-family sales in SoSo and four West Palm Beach neighborhoods to its north, grouped by the neighborhood name Home Platform assigns to each record.
SoSo (South End)
- Sales
- 119
- Median
- $1.84M
- Top sale
- $18.3M
- Per sq ft
- $983
The area's 119 sales ran from $385,000 to $18,250,000. The five highest were $18,250,000 at 7810 South Flagler Drive, $15,500,000 at 7621 South Flagler Drive, $13,000,000 at 5501 South Flagler Drive, $10,500,000 at 5011 South Flagler Drive and $10,200,000 at 124 Forest Hill Boulevard. Alhambra Place had the most sales of any street, seven.
Southland Park
- Sales
- 10
- Median
- $2.24M
- Top sale
- $5.85M
- Per sq ft
- $1,067
Ten sales from $1,200,000 to $5,845,000, at a median of 44 days on market. Twelve homes were for sale on November 12, 2026, at a median asking price of $5,095,000.
Historic Southland Park
- Sales
- 18
- Median
- $2.66M
- Top sale
- $10.5M
- Per sq ft
- $986
Eighteen sales from $1,450,000 to $10,510,000, at a median of 119 days on market. Ten homes were for sale at a median asking price of $3,992,500.
El Cid
- Sales
- 11
- Median
- $3.6M
- Top sale
- $10.9M
- Per sq ft
- $1,497
Eleven sales from $1,680,000 to $10,868,850, at a median of 117 days on market. The detail is on the El Cid page.
Flamingo Park
- Sales
- 34
- Median
- $1.43M
- Top sale
- $3.1M
- Per sq ft
- $782
Thirty-four sales from $485,000 to $3,100,000; the median home sold in 31 days.
Across the city of West Palm Beach, 1,728 houses sold in the same 12 months at a median of $530,000. SoSo accounted for 119 of them.
For sale now
See what is on the market today.
The search below shows the SoSo homes listed in the MLS right now.
For owners
Selling in SoSo?
Start with what your home would sell for today, based on the closed sales around it. A listing consultation adds the plan: what to prepare, the asking price and how the home will be marketed.
Quick answers
What owners and buyers ask first.
What does a house in SoSo cost?
In the 12 months to November 12, 2026, 119 single-family homes closed in West Palm Beach's South End at a median price of $1,840,000, or $983 per square foot. 100 of them sold for $1 million or more and 19 for $5 million or more. The highest sale was $18,250,000, at 7810 South Flagler Drive.
What do homes on South Flagler Drive sell for?
Five houses on South Flagler Drive in SoSo closed in those 12 months, from $8,000,000 to $18,250,000, at a median of $13,000,000. Three were for sale on November 12, 2026, at a median asking price of $19,750,000.
How long do SoSo homes take to sell?
The median was 34 days on market for the 119 houses that closed in the 12 months to November 12, 2026.
How many homes are for sale right now?
On November 12, 2026 there were 41 single-family homes on the market in SoSo at a median asking price of $5,750,000. 23 of them were listed at $5 million or more and six at $10 million or more. The median asking price is more than three times the median price of the homes that sold.
What does SoSo mean?
SoSo is short for South of Southern: the part of West Palm Beach south of Southern Boulevard. Home Platform maps it as the South End neighborhood, and every sale counted on this page is in ZIP code 33405.
Does David Custons work in SoSo?
Yes. David Custons has an office on Datura Street in downtown West Palm Beach, north of SoSo. He lives on Singer Island and advises buyers, sellers and investors along the Palm Beach Coast, in Greenwich and in Westchester County. He is a Broker Associate with Coldwell Banker Realty and a Luxury Property Specialist with the Coldwell Banker Global Luxury® program, licensed in Florida, New York and Connecticut.
Related reading
More from Market Insights.
SoSo is one part of the West Palm Beach market. To the north, see El Cid and, beyond downtown, Northwood; across the lagoon, Palm Beach Island. The countywide picture is in the Palm Beach County single-family market report, and all reports are on the Market Insights page.
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